Project Overview

Echo Layer was crafted as a high-impact launch page in May 2025, designed to capture attention instantly and deliver a dynamic first impression. The page was built to create anticipation and generate early momentum for an upcoming platform, placing strong emphasis on visual storytelling and motion-led design.

Stack & Execution

The build leveraged Framer for structure and interactivity, and Lottie animations to inject fluid, lightweight motion across the interface. Custom animations were designed to reflect the brand’s energy and vision, providing an engaging scroll experience with interactive reveals.

Role & Contribution

As the Motion Designer & Builder, I led the creation of all animated components and transitions. From micro-interactions to seamless loading sequences, every movement was intentional—focused on making the launch page feel alive without overwhelming the user.